India fresh kiwi fruits imports reached 43.27 thousand tonnes and valued at USD 51.12 million in 2023-24. India major import origins for fresh kiwi fruits include Chile, UAE, Greece, and New Zealand.
Market Overview
India’s fresh kiwi fruit market has seen significant growth over the past decade, driven by increasing health consciousness and rising demand for exotic fruits. Kiwi, known for its high vitamin C content and antioxidant properties, has become a favored choice among consumers, especially in urban areas. Despite being a non-native fruit, India's favorable trade policies, improved logistics, and strong import networks have allowed a steady flow of kiwi fruits into the market. New Zealand, Italy, and Chile are the leading exporters to India. The consumption of kiwi is expected to further rise due to the expanding middle class and growing awareness about the fruit's health benefits.
Factors Contributing to the Global Demand for Fresh Kiwi Fruits
The global demand for fresh kiwi fruits has surged due to the increasing awareness of their health benefits, such as high levels of dietary fiber, vitamin C, and antioxidants. Kiwi is increasingly recognized for its role in boosting immunity, improving digestion, and supporting heart health. Additionally, kiwi fruits are favored by diet-conscious consumers as they are low in calories yet rich in nutrients. The growing trend toward natural and organic products has also propelled the demand for kiwi, particularly in developed economies. The fruit’s year-round availability, due to global cultivation, further enhances its market demand.
Significance of India in Global Fresh Kiwi Fruit Supply Chain
India plays a significant role in the global fresh kiwi fruit supply chain as a major importer, driving demand for kiwi fruits from top exporters like New Zealand, Italy, and Chile. Although India is not a major producer, its growing middle-class population and rising health consciousness have made it a key market for global suppliers. India's demand supports the expansion of kiwi cultivation and trade, influencing global pricing and distribution trends.
Parent Market: India Fresh Fruits Market
India’s fresh fruits market is one of the largest in the world, valued at billions of dollars annually. The country enjoys a diverse climate that supports a wide variety of fruits. Alongside domestic production, India is a major importer of exotic fruits like apples, kiwi, and oranges, which are growing in popularity. The fresh fruits market in India has been expanding due to rising disposable incomes and a shift towards healthier dietary habits.
India Fresh Kiwi Fruit Trade Market Growth Factors
The growth of the fresh kiwi fruit market in India is driven by several key factors. First, increasing disposable incomes among the urban population are driving the demand for premium and exotic fruits like kiwi. Second, the expansion of modern retail chains and e-commerce platforms has made kiwi fruits more accessible to a wider consumer base. Improved cold chain logistics and storage facilities have also facilitated better handling and distribution of imported kiwi fruits across the country. The promotion of kiwi as a superfood, owing to its rich vitamin content and antioxidant properties, has spurred demand, especially among health-conscious consumers. Favorable trade agreements and India’s reliance on kiwi imports to meet local demand also contribute to market growth.
India fresh kiwi fruits imports reached 43.27 thousand tonnes and valued at USD 51.12 million in 2023-24. India major import origins for fresh kiwi fruits include Chile, Greece, and New Zealand.
India Fresh Kiwi Fruit Trade Market Restraints & Challenges
Despite its growth, the Indian kiwi fruit market faces several challenges. High prices, driven by import costs and tariffs, limit the affordability of kiwi to upper-income groups, restricting mass-market appeal. Additionally, the lack of a stable domestic production of kiwi results in heavy dependence on imports, making the market vulnerable to international price fluctuations. Inadequate cold chain infrastructure in some regions further hinders the efficient distribution of kiwi fruits, leading to quality deterioration and wastage. Awareness about kiwi’s health benefits, while growing, is still limited in rural areas, slowing demand in non-urban regions.
India Fresh Kiwi Fruit Trade Import Quantity & Value Analysis
India imports significant quantities of kiwi fruit to meet domestic demand, with New Zealand, Italy, and Chile being the primary exporters. In recent years, India’s annual import of kiwi fruits has consistently grown, with volumes reaching around 40,000 metric tons. The value of these imports has also increased steadily, reflecting both rising consumer demand and higher global prices for fresh kiwi fruits. In terms of trade value, the market is estimated at over USD 100 million, contributing significantly to the overall fresh fruit import segment.
India Fresh Kiwi Fruit Trade Price Trend Analysis
The price of kiwi fruits in India has exhibited an upward trend over the past few years due to increased demand and fluctuating supply chain costs. Imported kiwi fruits, particularly from New Zealand and Italy, command premium prices due to transportation and tariff costs. Seasonal variations in the global supply of kiwi fruits also lead to price fluctuations. However, the expansion of sourcing from multiple countries and improvements in logistics have helped stabilize prices to some extent in recent years. The average retail price of kiwi in India generally ranges from INR 300 to INR 500 per kilogram, depending on the quality and origin.
India Fresh Kiwi Fruit Trade Market Competitive Analysis
The Indian kiwi fruit market is highly competitive, with a mix of international exporters and domestic distributors driving the trade. Key players in the market leverage their strong supply chain networks and partnerships with Indian retailers to maintain market share. Several Indian importers have exclusive agreements with leading kiwi-producing countries, ensuring a steady supply of the fruit. The competitive landscape also includes regional distributors and wholesalers who serve as intermediaries between international suppliers and retail markets. The rise of online grocery platforms has further intensified competition, making kiwi fruits more accessible across the country.
Currently, fresh kiwi fruit import prices are hovering in the range of USD 0.69 to 0.76 per kg.
List of 20 Key Companies Importing Fresh Kiwi Fruits to India
Several key companies dominate the kiwi fruit import market in India. These include IG International, Fresh Fruits India, INI Farms, NGK Trading, Kay Bee Exports, Green Earth Fresh Produce, Suri Agro Fresh, Saakar Group, Saraf Trading Company, Devbhumi Cold Chain, Allfresh Supply Management, Siddhi Group, Bharat Fruits, Divya International, KK Exports, Fresh Tart, Aaradhya Fresh, Teja Fruit Traders, Krishna Global Exim, and Mahindra Agri Solutions. These companies have established themselves as leaders in sourcing and distributing kiwi fruits from top-producing countries like New Zealand, Chile, and Italy.
Future Outlook
The future of the kiwi fruit market in India appears bright, with steady growth expected in the coming years. Rising health awareness, particularly in urban areas, is likely to sustain demand for kiwi fruits. The growing presence of e-commerce platforms will also play a pivotal role in expanding the consumer base for fresh kiwi fruits. However, high prices may continue to limit mass-market adoption unless import tariffs are reduced or domestic production improves. Diversifying sources of import and expanding cold chain infrastructure will be critical for maintaining growth. Overall, the market is expected to witness a compound annual growth rate (CAGR) of 7-10% over the next five years.
Trade Market Report Coverage
The India fresh kiwi fruit trade market report offers a comprehensive analysis that includes detailed information on the export and import quantities and values of fresh kiwi fruit. It highlights the list of key exporters and importers within the market, identifying major players in the industry. Additionally, the report provides insights into the exporting/importing countries, including their specific export/import volumes and values, allowing for a clear understanding of trade flows. The report also includes an in-depth price trend analysis, which examines the fluctuations in fresh kiwi fruit prices over time, offering valuable insights into market dynamics and pricing strategies.
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