Vietnam Pet Food Market- Trend Analysis & Forecasts

Vietnam pet food market valued at US$ ** billion in 2024, the market is projected to reach around US$ ** billion by 2030, growing at a CAGR of **%. Between 2024 and 2030, the market is projected to expand significantly, led by demand for premium and specialized nutrition products. Local and international players are investing in innovation and strategic partnerships, while regulatory reforms support domestic production. However, supply chain bottlenecks and raw material dependencies present challenges that require targeted strategies for long-term sustainability.

Primary Areas/ Elements of Research & Analysis The report provides comprehensive and valuable insights into the supply and demand dynamics of the Vietnam pet food market. Below are the variables considered and analyzed in the report: ■  Analysis of the Vietnam pet food market with respect to supply-demand, growth trends, and trade (export & import) patterns ■  A review of structure, conduct, and performance of the market ■  Historical, estimated, and forecasts of Vietnam pet food market size in terms of volume (tonnes) and value (US$) ■  Analysis of country Pet Food trade patterns covering exports, imports, quantities, values, key partners, and trade price trends ■  Detailed mapping of the supply chain, pricing analysis, and regulatory details ■  Competitive landscape analysis, including Vietnam pet food market mapping and profiling of key companies (Overview, products/services, & core competencies) ■  Assessment of other relevant factors impacting Vietnam pet food market performance The report sections furnish numerous data points contributing to the better understanding of the Vietnam pet food market dynamics and future outlook.

Market/ Product Overview

The Vietnam pet food market is evolving quickly, shaped by demographic shifts and socioeconomic changes. In 2024, the market value is estimated at approximately US$ ** million, and it is expected to surpass US$ ** million by 2030, growing at a CAGR of 9.8%. Urbanization, changing lifestyles, and the humanization of pets are propelling the demand for nutritionally balanced, convenient, and premium pet food products. Increasing awareness regarding pet health and wellness has also played a vital role in shifting consumer preference from table scraps to scientifically formulated pet food.

Vietnam’s pet food market is categorized into dog food, cat food, and food for other pets like birds and small mammals. Dry food dominates, but wet and treat segments are experiencing faster growth. E-commerce platforms and modern retail outlets are key distribution channels, with urban centers like Hanoi and Ho Chi Minh City acting as major consumption hubs.

Vietnam’s import-dependent model is gradually shifting toward local manufacturing, backed by government incentives and joint ventures with foreign players. However, the sector still faces structural challenges in logistics, supply consistency, and pricing competitiveness. Despite these issues, the market holds significant promise due to robust domestic demand and a supportive policy environment.

Pet Population & Pet Ownership Trend in Vietnam

Vietnam’s pet population has grown steadily over the past decade, driven by rising incomes and lifestyle changes in urban households. As of 2024, there are an estimated 5.2 million pet dogs and 2.1 million pet cats in the country, with projections indicating a **% rise by 2030. Pet adoption is becoming a norm, especially among millennials and Gen Z, who view pets as companions and family members.

This cultural shift has spurred demand for pet products, including premium food and health supplements. The influence of social media, pet influencers, and community events around pet ownership are also encouraging more Vietnamese to adopt pets. Notably, pet ownership is increasingly prevalent in apartments and condos, changing the type and frequency of pet food purchases. With nuclear families and single-person households rising, the trend of personalized pet care is pushing the need for specialized diets and convenience-driven packaging solutions.

Pet Food Production and Demand Trend in Vietnam

Vietnam’s pet food production remains relatively nascent but is growing rapidly as demand surges. Domestic production accounts for around 35% of the market, with international brands making up the remaining share. Companies like Masan Group and Vissan have started investing in pet food manufacturing, signaling strong local interest. The demand is especially high for dog and cat food, which together represent over 90% of the market consumption in 2024.

Key ingredients in Vietnam’s pet food market include corn, rice, soybean meal, meat and bone meal, poultry by-products, fish meal, and animal fats. These ingredients form the base of both dry and wet food products for dogs and cats. As consumer awareness rises, there is an increasing demand for premium ingredients like salmon, duck, lamb, and organic vegetables. However, many of these are still imported due to limited local production capabilities.

Vitamin and mineral premixes, taurine, and probiotics are also used for enhanced nutrition. Local sourcing of corn and rice has improved, but high-quality protein sources continue to be a critical import-dependent area for manufacturers.

The growing middle class and their increased spending power have fueled a shift toward commercially prepared pet food. Dry kibble remains the most popular format due to affordability and ease of storage, but wet food and specialty diets are gaining ground, especially in premium urban markets. The market is also witnessing increased demand for organic, grain-free, and breed-specific products.

Vietnam’s pet food production is expected to grow by **% annually through 2030. However, local production is challenged by the lack of high-quality raw materials and advanced processing facilities. Consequently, many manufacturers rely heavily on imports for both ingredients and finished products. To meet demand sustainably, investment in local ingredient sourcing and innovation in product formulation will be critical.

Market Growth Factors

The Vietnam pet food market is thriving due to several interlinked drivers. Rising disposable income and urbanization have led to lifestyle changes, where more households are adopting pets and treating them as integral family members. This trend is evident in the growing demand for convenience and quality, translating into higher sales of packaged pet food.

Health consciousness is also a major growth factor. Pet owners are increasingly educated about nutritional needs and seek products that ensure longevity and vitality in their pets. The demand for functional pet foods—addressing issues like weight control, allergies, and aging—is on the rise, particularly in urban areas.

The government’s push to support domestic manufacturing and reduce import dependency is attracting investments in local production. Additionally, expanding retail infrastructure—especially modern trade channels and e-commerce platforms—has made pet food more accessible. Social media and pet-focused content are also playing a role in influencing purchase decisions, encouraging trial of premium and imported brands. Strategic partnerships and entry of international brands through local joint ventures are enhancing product quality and diversity, adding to the market’s momentum. The rise of nuclear families and increased spending on pet well-being ensures that demand for diverse, nutritious pet food will remain robust through 2030.

Market Restraints & Challenges

Despite strong growth, the Vietnam pet food market faces several challenges. A key restraint is the high reliance on imported raw materials and finished products, which increases vulnerability to global price fluctuations and supply chain disruptions. This dependency limits the ability of local producers to maintain competitive pricing, especially for premium and specialty products.

Another major challenge is the fragmented nature of the market. While urban centers are well-served by modern retail and online platforms, rural areas still rely on informal trade networks, resulting in limited access to quality products. Distribution inefficiencies, such as inadequate cold chain infrastructure for wet food and supplements, further hinder market expansion.

Regulatory inconsistencies also affect the ease of doing business. While the government is making strides toward harmonizing standards, compliance with international food safety regulations remains inconsistent, especially among small-scale manufacturers. Consumer skepticism about product quality and the prevalence of counterfeit or mislabeled items add to the complexity.

Price sensitivity among consumers, especially in lower-income segments, restricts the uptake of premium products. Furthermore, there is a lack of industry-wide education programs to raise awareness about the benefits of nutritional pet food, limiting market penetration beyond affluent urban centers. Addressing these structural challenges is crucial for sustained growth.

Vietnam Pet Food Industry: Supply Chain Constraints & Challenges

Vietnam’s pet food industry grapples with several supply chain and value chain constraints that impede its growth potential. One of the main issues is the limited availability of high-quality, locally sourced raw materials such as meat proteins and grain alternatives. The industry remains dependent on imports from countries like the U.S., Thailand, and the EU, which can cause delays and increase costs due to currency fluctuations and logistics disruptions.

The domestic logistics system is another critical bottleneck. Inadequate cold chain and warehousing facilities make it difficult to transport and store perishable pet food items, especially in tier-2 and rural regions. This constraint not only affects product availability but also compromises shelf-life and quality.

Vietnam's processing and packaging infrastructure is still developing, leading to inconsistencies in product quality and limited scalability for local manufacturers. Moreover, traceability and transparency in the supply chain remain underdeveloped, making it harder for brands to build consumer trust, especially when it comes to premium or specialized formulations.

Value addition is also minimal, as most local players focus on bulk manufacturing rather than innovation. The lack of robust R&D and skilled professionals in pet nutrition further limits the industry’s ability to diversify offerings. These gaps highlight the need for strategic investment and policy support.

Vietnam Pet Food Market: Segmentation Analysis

The Vietnam pet food market is segmented based on pet type, product type, ingredient type, and distribution channel. Among pet types, dogs dominate the market with over **% share in 2024, followed by cats at **%, and other pets including birds, fish, and small mammals comprising the rest. Dogs are more common in suburban and rural areas, while cats are increasingly favored in urban apartments due to their smaller space requirements.

In terms of product type, dry food accounts for the largest market share due to its affordability and longer shelf life. However, wet food and treats are the fastest-growing categories, driven by rising demand for premium and convenient options. Functional food and supplements are emerging segments, particularly among educated, health-conscious pet owners.

Ingredient-wise, traditional recipes rely on grains like corn and rice, but there is growing interest in protein-rich, grain-free, and hypoallergenic formulas featuring ingredients like salmon, lamb, or duck. Consumers are also seeking additives like probiotics, glucosamine, and omega fatty acids for added health benefits.

Distribution channels are shifting rapidly. While supermarkets and pet specialty stores remain important, e-commerce is expanding the fastest, especially in urban areas. Online platforms offer better product variety, subscription models, and promotions that attract younger consumers. Convenience stores are also emerging as touchpoints for impulse pet food purchases.

This segmentation diversity illustrates the market’s dynamism and the need for tailored marketing and distribution strategies to tap into Vietnam’s varied consumer demographics and regional preferences.

Vietnam Trend of Pet Food Innovations

Innovation in Vietnam’s pet food market is gaining momentum, driven by changing consumer preferences and increased competition. Companies are launching breed-specific formulas, life-stage nutrition, and functional foods targeting digestive health, joint care, and immunity. There is a visible shift toward organic, grain-free, and high-protein recipes, especially in urban markets.

Sustainable packaging is another innovation trend, with brands experimenting with recyclable materials and eco-friendly designs to appeal to environmentally conscious consumers. Local startups are also introducing fresh pet meals and subscription-based delivery services, adding convenience for busy pet owners.

E-commerce has become a platform for testing new products, supported by influencer marketing and user-generated reviews. International players bring R&D expertise, while local firms focus on price-sensitive innovations. Cold-pressed kibble and freeze-dried treats are emerging niche categories, appealing to premium buyers. While innovation is still in early stages, it is expected to become a key differentiator in the competitive landscape over the next five years.

Vietnam Pet Food Market: Consumer Insights

Vietnamese pet owners are becoming increasingly discerning, with a focus on health, nutrition, and product origin. Urban consumers, especially millennials and Gen Z, prioritize premium ingredients and avoid artificial additives. Convenience is also important, leading to higher demand for ready-to-serve wet food and portioned packaging.

Brand loyalty is growing but remains flexible, with many consumers open to trying new products recommended by veterinarians, pet communities, or online influencers. Online reviews and word-of-mouth play a significant role in shaping purchase decisions.

Price sensitivity still influences buying behavior, especially in non-urban regions. Consumers often balance affordability with perceived value, opting for trusted local brands for staples and international ones for treats or supplements. Awareness around pet food labeling and nutritional content is rising, prompting demand for transparent and ethical sourcing practices.

As pet parenting becomes mainstream, consumers are increasingly investing in holistic pet care, including dietary supplements, snacks, and functional foods tailored to specific health concerns.

Vietnam Pet Food Trade (Export & Import) Trend

Vietnam's pet food trade has seen substantial activity, with imports historically dominating the market. In 2024, Vietnam imported US$ ** million worth of pet food, primarily from Thailand, the United States, and Europe. These imports cater to the growing demand for premium and functional products that are not yet widely produced domestically.

The government has been pushing for reduced reliance on imports through favorable policies supporting local manufacturing. Despite this, imports are expected to grow modestly through 2030 due to continued consumer preference for international brands, especially in urban markets. Trade liberalization under ASEAN and other FTAs has also facilitated easier market entry for global players.

Vietnam’s pet food exports remain relatively limited, valued at around US$ ** million in 2024, with Cambodia, Laos, and Malaysia as key destinations. However, exports are projected to rise steadily due to investments in production capacity and improvements in product quality. Several Vietnamese manufacturers are now exploring opportunities in regional markets by positioning their products as cost-effective alternatives to Western brands.

Trade barriers, such as varying regulatory standards and certification requirements, still present challenges. To boost competitiveness, local exporters must focus on meeting international quality benchmarks, adopting global certifications, and strengthening logistics and brand positioning in Southeast Asia.

Vietnam Pet Food Market Competitive Analysis

The Vietnam pet food market is moderately fragmented with a mix of multinational giants, regional players, and emerging local brands. International brands like Pedigree, Whiskas, Royal Canin, and Hill’s Science Diet dominate the premium and veterinary-recommended segments. These players benefit from robust R&D, brand recognition, and expansive distribution networks.

On the domestic front, companies like Vissan and Masan MEATLife are aggressively investing in pet food manufacturing, aiming to capture market share through affordable yet quality offerings. Several smaller Vietnamese startups have also entered the scene, targeting niche segments such as organic treats or fresh meals delivered to homes.

Price competitiveness, product innovation, and distribution reach are key differentiators. Local firms often compete on cost, while global brands emphasize nutrition and brand loyalty. Retail partnerships, digital marketing, and influencer-led campaigns are commonly used to build consumer trust. As market maturity increases, consolidation is likely, with mergers and joint ventures set to reshape the competitive dynamics by 2030.

Key Companies in Vietnam Pet Food Market (Manufacturers/ Exporters),

■ Mars Vietnam (Pedigree, Whiskas)
■ Nestlé Vietnam (Purina)
■ Royal Canin Vietnam
■ Vissan JSC
■ Masan MEATLife
■ Me-o (Perfect Companion Group – Thailand) ■ Hill’s Pet Nutrition
■ Pet Prince Vietnam
■ SmartHeart (Thailand)
■ An Phu Pet Food
■ Lê Trung Animal Feed Co.
■ Bio Pet Active (importer/distributor)
■ Doggyman Vietnam
■ Best Pet Food Co. Ltd.
■ Pet Food Vietnam Co. Ltd

These companies are shaping Vietnam’s pet food ecosystem through a combination of manufacturing, R&D, imports, and distribution strategies. Many are exploring local sourcing and product adaptation to align with regional taste and pricing preferences.

Future Outlook

The Vietnam pet food market is poised for sustained growth through 2030, fueled by rising pet adoption, health consciousness, and expanding middle-class consumption. The market is expected to exceed US$ 550 million by 2030, with premium and functional foods driving the highest growth. Urbanization and digitization will further streamline distribution and marketing, with e-commerce platforms becoming central to consumer engagement.

Domestic production will increase its share as companies invest in local ingredient sourcing, manufacturing facilities, and product development. Innovation in packaging, nutrition science, and product formats will diversify offerings and increase market penetration beyond major cities. International brands will continue to play a major role, but local players will grow in influence due to better understanding of consumer behavior and price sensitivities.

Challenges such as supply chain efficiency, regulatory harmonization, and consumer education will need to be addressed. Nevertheless, the overall trajectory remains upward, making Vietnam one of Southeast Asia’s most promising pet food markets.