Turkey Hazelnut Market- Trend Analysis & Forecast to 2030

Turkey hazelnut production reached ** thousand tonnes in 2023 and is projected to grow at a CAGR of **% from 2024 to 2030. The Turkey hazelnut market is a cornerstone of the global hazelnut supply chain, dominating with over 65% of global production. This market plays a pivotal role in catering to the rising global demand for hazelnuts across various sectors, including confectionery, food processing, and cosmetics. With a strong production infrastructure and a well-established trade network, Turkey's hazelnut industry is poised for consistent growth, driven by increasing demand and innovation in value-added hazelnut products.

Market/ Product Overview

Turkey’s hazelnut market is the largest in the world, contributing significantly to the nation’s agricultural exports. Hazelnuts are predominantly grown in the Black Sea region, where favorable climatic conditions and fertile soil provide an ideal environment for high-quality production. The market has experienced steady growth over the past decade, driven by increasing global demand, particularly in the confectionery and chocolate industries. Turkey’s exports of hazelnuts account for a significant portion of the country’s agricultural trade revenues. In 2023, Turkey exported approximately ** metric tons of hazelnuts, generating revenue of over US$ ** billion. With continued investments in farming practices, infrastructure, and technology, the market is projected to grow at a compound annual growth rate (CAGR) of **% from 2023 to 2030.

Turkey Significance in the Global Hazelnut Supply

Turkey’s dominance in the global hazelnut market stems from its unparalleled production capacity, accounting for over **% of global output. This central role in the supply chain ensures a steady supply to major hazelnut-consuming countries like Germany, Italy, and the United States. Turkish hazelnuts are a critical input for premium confectionery products such as Ferrero Rocher and Nutella. Furthermore, the Turkish government’s initiatives to support farmers and exporters through subsidies and research programs have reinforced the country’s global leadership. The well-integrated logistics and export mechanisms ensure that Turkish hazelnuts consistently meet international quality and supply standards.

Turkey Hazelnut Supply & Demand Trend

Turkey’s hazelnut production is concentrated in the Black Sea region, with key provinces such as Ordu, Giresun, and Trabzon leading the way. The average annual production ranges between ** to ** metric tons, depending on climatic conditions. In 2022, favorable weather conditions contributed to a bumper crop of ** metric tons. However, challenges such as climate change and fluctuating yields remain significant concerns. Modernization of agricultural practices, including the adoption of high-yield varieties and better pest management techniques, has enhanced production efficiency. Furthermore, government initiatives like farmer training programs and subsidies for fertilizers and equipment have bolstered production output.

Domestic consumption of hazelnuts in Turkey is relatively modest compared to its export volume, accounting for around **% of total production. Hazelnuts are integral to Turkish cuisine, used in traditional sweets such as baklava and Turkish delight. Domestic demand has shown a steady growth trend due to increasing consumer awareness of the health benefits associated with hazelnut consumption. In 2023, domestic consumption reached approximately ** metric tons. The growing popularity of hazelnut-based snacks and products in urban areas further supports the domestic market’s expansion.

Turkey Hazelnut Market Growth Factors

The growth of Turkey’s hazelnut market is primarily driven by rising global demand for hazelnuts in confectionery, bakery, and snack products. Increasing consumer preference for plant-based and nutritious foods has further augmented demand. Turkey’s strategic investments in sustainable farming practices and advanced processing facilities have enhanced product quality and global competitiveness. Moreover, the diversification of hazelnut-derived products, such as hazelnut oil and paste, has opened new revenue streams. The growing adoption of hazelnut-based formulations in cosmetics and personal care products also contributes to the market’s growth.

Turkey Hazelnut Market Restraints & Challenges

Despite its global dominance, Turkey’s hazelnut market faces several challenges, including susceptibility to climate change and unpredictable weather patterns. Rising labor costs and workforce shortages in rural areas add to production costs. Competition from emerging hazelnut-producing countries, such as Georgia and Azerbaijan, poses a potential threat to Turkey’s market share. Additionally, fluctuating global demand, influenced by economic downturns and shifts in consumer preferences, can impact export revenues.

Hazelnut Industry: Supply Chain Constraints & Value Chain Challenges

The Turkish hazelnut value chain encounters bottlenecks such as inefficiencies in post-harvest processing and storage facilities. Smallholder farmers often face challenges in accessing modern farming tools and technologies, limiting productivity. Price volatility in the international market creates uncertainties for farmers and exporters alike. Furthermore, logistical issues, including delays in transportation and export procedures, can disrupt timely delivery to global markets.

Turkey Influence on Global Hazelnut Prices

Turkey’s dominance in global hazelnut production provides it with significant price-setting power. The country’s ability to influence international hazelnut prices is bolstered by its control over supply volumes. However, price-setting power is moderated by market dynamics such as global demand, competition from other producers, and exchange rate fluctuations. In recent years, Turkey has strategically adjusted export prices to maintain its competitive edge in the global market.

Over the past decade, the price of Turkish hazelnuts has exhibited volatility, influenced by factors such as weather conditions, global demand, and currency fluctuations. In 2022, export prices ranged between US$ ** and US$ ** per metric ton. Wholesale prices have followed a similar trend, reflecting seasonal variations in supply. Historical data highlights the sensitivity of hazelnut prices to production levels, with poor harvest years leading to significant price spikes.

Hazelnut End-Use Industries

Turkish hazelnuts are primarily processed into kernels, roasted nuts, and pastes for use in various industries. The confectionery sector remains the largest consumer, with companies like Ferrero driving substantial demand. Hazelnut oil, used in cosmetics and pharmaceuticals, represents another important product segment. The bakery industry extensively incorporates hazelnuts in cakes, cookies, and pastries. Emerging applications in dairy products, such as hazelnut-flavored yogurts and ice creams, are further expanding end-use opportunities.

Turkey Hazelnut Trade (Export & Import) Trend

Turkey’s hazelnut exports dominate the global market, with over 75% of production destined for international markets. Key export destinations include Germany, Italy, and France. In 2023, hazelnut export volumes reached 280,000 metric tons, generating revenue of $2.1 billion. The export market benefits from Turkey’s well-established logistics network and adherence to international quality standards. On the import side, Turkey imports minimal quantities of hazelnuts, primarily for niche applications and re-export purposes.

Turkey Hazelnut Market Competitive Analysis

The Turkish hazelnut market is characterized by a mix of large-scale exporters, cooperatives, and smallholders. Ferrero’s subsidiary, Oltan Gıda, is a leading player, controlling a significant share of the market. Cooperatives like Fiskobirlik play a crucial role in aggregating production from small farmers. Competition among exporters is intense, with companies vying to secure contracts with international buyers. The market also features a growing number of niche players specializing in organic and sustainably sourced hazelnuts, catering to premium segments.

List of Key Companies (Suppliers/ Processor/ Exporters),

■ Ferrero (Oltan Gıda)
■ Fiskobirlik
■ Balsu Gıda
■ Durak Findik
■ Olam International Limited (Progida Group)
■ Yavuz Findik
■ Arslantürk Tarım
■ Tiryaki Agro
■ Barutçu Gıda
■ Bata Food Turkey
■ Giresun Ticaret Borsası

Future Outlook

The Turkey hazelnut market is poised for steady growth, driven by increasing global demand and diversification of end-use applications. Investments in sustainable farming practices and advanced processing technologies are expected to enhance production efficiency and quality. By 2030, Turkey’s hazelnut exports are projected to reach ** metric tons, cementing the country’s leadership in the global market. With continued focus on innovation and market expansion, Turkey is well-positioned to maintain its dominance in the hazelnut industry.